How do you take something as unromantic, drab and boring as steel-making and try to make it look even remotely fascinating? That's the answer that I've been looking for over the last two weeks.....without any success. It's just so in-the-face dismal and depressing.
But.....it has to be done nonetheless and the fact of the matter is that people are making fortunes making steel. Mr. Mittal has made himself the third richest man in the world and the richest man in Britain thanks to steel. Steel drives the global economy like no other raw material does and for decades on end, a nation's steel consumption has come to indicate it's level of development and pace of growth.
So unless you look at the ends, the means shall carry no appeal. If you think of steel-making as an essential, indispensable part of industrialization and technology and then look to make better steel for better industrial applications, only then do you stand a remote chance of romancing the unromantic! It's all about the big picture baby.
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